Feb 11, 2025
SATO Corporation, a global pioneer in auto-identification and labeling solutions, launched its WT4-AXB 4-inch industrial label printer today in the Asia-Pacific region1. The product is the first entry in SATO's new Basic Line which pairs essential functionality at an affordable price.
A surge in demand in retail, logistics, and manufacturing sectors driven by online shopping has boosted needs for efficient labeling solutions. Specifically, cost-effective labeling needs are growing due to SMEs seeking to grow their ecommerce business. According to a recent survey, nearly two thirds2 of small to medium sized businesses anticipate their 2024 ecommerce sales to increase over 2023.
"Our new basic model is tailored for small and medium-sized light industrial users, marking a strategic shift from our traditional high-performance solutions," explained Hayato Shindo, Vice President at SATO Holdings Corporation overseeing global business. "By supporting a wider range of labeling needs, we aim to provide SATO quality not just to the global enterprise but also smaller, first-time users. By building awareness of SATO within a broader customer base we aim to build deep, long-term relationships, leveraging our service and support and expertise in label consumables."
Key features
Easy integration
- Compact size (261 mm height, optional footpad) to accommodate users with space limitations
- Cutter and dispenser options for easy handling
- Adjustable for support of various media types
- Connectivity options: USB, LAN, RS-232C, Bluetooth, Wi-Fi
Easy operation
- Color-coded error messages on LCD screen
- Easy media replacement with case that opens wide, color-coded touch points, ample label route
- Multilingual interface for diverse workforce
Easy maintenance
- Software to configure multiple printers in a single network
- Tool-less maintenance for consumable parts (print head and platen roller)
- Backed by SATO's global support network
The WT4-AXB will be rolled out in other markets where business needs have been identified. The printer is covered under SATO's Global Warranty Program. For more on pricing and availability, contact your local SATO representative.
- 1.China, India and Southeast Asia
- 2.DHL 2024 Mid-Year E-Commerce Survey
- *All trademarks, logos and brand names are the property of their respective owners.
- *Bluetooth® is a trademark of Bluetooth SIG, Inc.
- *Wi-Fi is a registered trademark of Wi-Fi Alliance.
- *AndroidTM is a trademark of Google LLC.
- *IOS is a trademark or registered trademark of Cisco Systems, Inc. in the United States and certain other countries and is used under license.
