SATO Group Code of Conduct

Message from the Group CEO


Since our founding, the SATO Group has strived to contribute toward a better and more sustainable world through our business, constantly innovating and creating value. Our corporate values, the SATO Values, have been passed down from our founder, with additions made over time to reflect the changing world. Their core message remains unchanged and continues to guide us today, emphasizing our unwavering commitment to social responsibility.

The SATO Values clearly define the role we play in society, for both employees and executives. They serve as our social norm, ethical compass, and guiding principles — our code of conduct.

To remain an essential company in an ever-changing world, it is vital that each of our actions contributes to building a better and more sustainable world. Equally important is the need to strengthen our stakeholders' trust in us.

With this in mind, we have explicitly articulated the principles we uphold in the form of the SATO Group Code of Conduct, which we openly share with all stakeholders, both within and outside the Group. We will continue to conduct our business activities in alignment with these principles.

Hiroyuki Konuma
President and Group CEO
SATO Corporation

コンプライアンス行動規範

SATO Values and society


1. Corporation is public entity (How True Professionals Work at SATO)

The SATO Group is a private enterprise; however, we are deeply aware that all our business activities are intrinsically linked to society. We see ourselves as an organization with a social mission.
Our founder firmly believed that while generating profits is important, a company that doesn't serve society has no reason to exist. This philosophy continues to guide us today.
Each member of the SATO Group is expected to create new value for our customers and contribute toward a better and more sustainable world. With our mission at the core of every action, and a steadfast commitment, we strive to be the most trusted company that is always essential in an every-changing world.

Our mission is to create new value for our customers through products and services of superior quality, and to contribute towards a better and sustainable world.

2. Ceaseless Creativity (Motto)

In keeping with our motto, Ceaseless Creativity, we have long embraced a culture of participatory management where even small, creative improvements made by employees are valued as vital drivers of growth. We believe that innovation and operational excellence are powered by the insights and ingenuity of every individual on site. This approach reflects our deep respect for people and our belief in their indispensable role in achieving the company's mission.
As clearly stated in The Spirit of SATO, a book that encapsulated our values and philosophy: As people are the source of added value, SATO sees its people as assets.

3. Teiho (Basic Management Principles, The Spirit of SATO)

Teiho, our insight-sharing system, has been a core part of SATO culture since 1976. It serves as a platform for employees to regularly submit original ideas, innovations and proposals in a concise format directly to top management with the aim of improving the company.
This practice not only enables speedy enhancement through direct feedback but also fosters individual growth by encouraging employees to proactively reflect on challenges and propose their possible solutions in their daily work.
At the heart of SATO's human capital management lies the Teiho platform, empowering employees to embody Ceaseless Creativity through diverse, day-to-day activities.
The SATO Group remains committed to effecting small changes powered on site that drive sustainable growth while making meaningful contributions to society.

4. Four-way returns to stakeholders (The Spirit of SATO)

We share the returns from our business with our four stakeholders: shareholders, employees, society and the company. This policy is fundamental to building and maintaining the trust of our stakeholders. It also reflects the SATO Group's strong commitment to fulfilling our social responsibilities.

Credo and Code of Conduct


The SATO Values define our purpose and how we contribute to society through our core business. To ensure our values are embedded in our daily operations, we have established a clear framework that places them at the top, supported by policies, guidelines and internal rules that provide specific direction. This structure offers employees a clear path forward, eliminating ambiguity about how to act in alignment with our values.

Within this framework, our conduct is classified into two categories: values-based behavior, as outlined in our Credo, and ethics-based behavior, as detailed in our Code of Conduct. The former presents shared values that guide our actions and decisions, while the latter sets ethical standards to ensure we always do the right thing.

SATO Group Code of Conduct

SATO Group Code of Conduct


1. Compliance with laws and regulations

We comply with all applicable laws and regulations as a company trusted by the international community.

In every country and region where we operate, we strictly observe local laws and regulations. As a responsible corporate citizen of society, we uphold globally accepted principles, conducting our business with integrity and fairness, and in alignment with corporate ethics.

2. Respect for human rights

3. Safe and healthy work environment

4. Environmental protection

5. Fair business practices

6. Product safety and quality

7. Intellectual property

8. Handling of personal information

9. Contribution to local communities

10. Crisis management

We are committed to ensuring the safety of people and communities, minimizing harm and loss, and maintaining public trust.

We take proactive measures and follow a structured approach to mitigate potential threats to civil society and business operations, including organized crimes, terrorism, cyberattacks, data breaches and natural disasters, to ensure organizational preparedness and resilience against such risks.

11. Governance