Group CEO Message

CEO message

SATO is a global company driven by a clear commitment to "give every ‘thing’ its own ID so it connects with the world." At the front lines of industry and social infrastructure, we empower people and things through tagging — using barcodes, RFID and other automatic identification technologies. In doing so, we help solve complex challenges across industries, for our customers and for society.

Today, the world is changing at an unprecedented pace. Advances in AI and new technologies, increasing geopolitical uncertainties and changing social norms are redefining the business landscape. Change is the new constant, and we too must keep evolving.

Over the past few years, we have taken deliberate steps to reinforce our fundamentals and optimize management functions to shape up our profit base. Building on this progress, we will put greater focus on effective management of capital expenditures to raise our corporate value while continuing to stabilize our earnings and grow sustainably. We aim to sharpen our core business portfolio and strengthen our profit base for the base and primary labels businesses to support our overall profitability. We will also pursue Perfect and Unique Tagging1 as a key driver of future growth through our medium-term management plan and build a stronger foundation to manage our global subsidiaries in line with our medium- to long-term business roadmap.

To remain essential in this ever-changing world, we will continue to challenge ourselves by seeking new collaborative partnerships and capital investments. This allows us to expand into new markets and engage with innovative start-ups to keep growing and developing our business.

Our R&D, manufacturing, sales and servicing teams will work as one to deliver SATO products and services that create new value under our corporate motto of Ceaseless Creativity. Please join me in looking forward to a future of endless possibilities.

Hiroyuki Konuma

Hiroyuki Konuma
President and Group CEO
SATO Corporation