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Rejoice in change and taking new challenges, in pursuit of our vision

As a global group with a purpose to "give every 'thing" its own ID so it connects with the world," the SATO Group comprises 54 companies in 26 countries, providing tagging solutions that feature auto identification technologies such as barcodes and RFID. By integrating advanced technologies such as sensors and location tracking, we offer solutions to the needs of customers, industries and society as a whole.

In 2011, the group took on a holding company structure, which helped create a dynamic work environment that accelerated the development of next-generation leaders and sped up decision-making, enabling strategic investments in emerging business domains. Building on this organizational agility, we have recently been increasing our focus on enhancing profitability, achieving sustainable growth and transforming our management infrastructure under our medium-term management plan that drives us toward our 2030 vision.

As part of these efforts to optimize our operations, SATO Corporation has merged with SATO Holdings Corporation, effective April 2025.
This merger will streamline our organizational structure and reduce costs, which, in turn, will allow us to redirect resources toward investments for growth. It will speed decision-making and strategic allocation of management resources more than ever, to respond to the dynamic business landscape much faster. This move also accompanies our reinforced commitment to drive ESG practices, optimize human capital and enhance governance.

To remain essential in this ever-changing world, we will seek collaborative partnerships and strategic investments to expand into new markets and engage with innovative startups in order to drive our growth and innovation. Guided by our corporate motto of Ceaseless Creativity, we will dedicate our expertise in development, manufacturing, sales and services to creating new value as a manufacturer.

I hope you share our excitement for the opportunities that lie ahead.

Hiroyuki Konuma

Hiroyuki Konuma
President and Group CEO
SATO Corporation

GLOBAL NETWORK

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