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The SATO Group celebrates its 80th anniversary in November 2020. The SATO Group celebrates its 80th anniversary in November 2020.

The SATO Group celebrated its 80th anniversary in November 2020. We owe this milestone to all of our customers and partners who have supported us over the years, and to our employees and numerous stakeholders who have helped us in our continued growth. I express my heartfelt gratitude to you all.

Our company started out as a small factory in the outskirts of Tokyo. Founder Yo Sato was an inventor, who brought revolutionary products to the market to provide answers to the nagging challenges of the time. In the 1940s, it was a machine that made boxes from bamboo as an alternative to wood that was in short supply. When retail boomed in the 1960s, it was the hand labeler that drastically simplified the process of putting price tags on each and every item in the store. And when computerized point-of-sale systems began to replace mechanical cash registers in the 1980s, it was the world’s first thermal transfer barcode printer that brought innovation to the store front.

At the heart of it all was our founder’s urge to “make things easier” for his immediate customer facing a difficult challenge, and our corporate motto of Ceaseless Creativity, which are both passed down to this day as our company’s DNA.

Today, we have offices around the world, with a business presence in over 90 countries and regions. Maintaining our traditional strength in developing and manufacturing products, we now define our core business to be auto-ID solutions: tagging identifier information to everything and anything for traceability that helps businesses “see” their operations and optimize their supply chains.
What never changes, though, is how we deliver value with creativity that comes from each and every one of us thinking from the customer’s perspective and seeking for solutions with tenacity.

The COVID-19 pandemic has changed the economy and how the world moves in unprecedented ways. In this “new normal” where a rapid shift to digitalization, decentralized workstyles and supply chain restructuring requires businesses to adapt to all the changes with speed, the value of automatic identification solutions and their ability to digitize information at worksites only heightens with time.
As a company that had long specialized in tagging things at the operational front lines of customers, we believe we have a lot to offer, with our capability to develop solutions that collect real-time data of things and people through contactless means to be used as big data, or to automate labor-intensive operations.

It’s this aspiration that we are declaring with our new corporate slogan, “Powered On Site.” We commit to working side-by-side with our customers at their sites of operations, hand-in-hand with partners who share our vision, and step-by-step yet fearless in our challenge to generate innovation for the new world. I’m excited in where we are heading as we step into our 81st year and keep exceeding expectations with the support of all our valued employees and partners.

Ryutaro Kotaki

Ryutaro Kotaki
President and CEO
SATO Holdings Corporation


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