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Release SATO Unveils Flexible Mobile Printer for E-commerce

Jan 19, 2021

SATO, a global pioneer in the development of auto-ID and labeling solutions, launched the PV4 mobile barcode label printer in North America and Europe today. This 4-inch entry model printer comes with best in class media capacity and rich interface options and is engineered for productivity and accuracy in the harsh environment of high volume e-commerce operations.

Growth of retail e-commerce has accelerated greatly worldwide due to consumer desire to avoid contact under the Covid-19 pandemic. It is estimated that the industry grew 27.6 percent globally in 2020 and are on pace for further 14.3 percent growth in 20211.

In e-commerce warehousing, a number of key processes require scanning, labeling and relabeling of items. These include basic order picking, split case relabeling2, putting away, incoming inspections and cross docking processes3.

Manual order picking ranks as one of the most time-consuming and therefore cost-intensive operations in warehouses around the world4. Human error can also be a bottleneck in this process, resulting in issues that could lower customer satisfaction.

Mobile printing of barcode labels can improve productivity compared to stationary printing by reducing walking time and other unnecessary movement. Also, by labeling at the point of storage, e-retailers can decrease mislabeling errors for more accurate shipments and higher service levels.

SATO Corporation Head of Global Sales Hayato Shindo said, “At SATO, we are continuously striving to innovate and fill the gaps for customers and the PV4 is built to complement a comprehensive track & trace solution. This mobile printer is truly flexible and durable for easy deployment and demonstrates our commitment to on-site optimization and our customer-first approach.”

E-commerce operators can enjoy full service and support with SATO from inventory, parts, support and services, localized engineering support, field support and all-inclusive coverage for total peace of mind.

By adding the PV Series to its printer line-up together with the existing PW2NX, SATO now has a full range of mobile printers able to cover all of the mobile applications with 2", 3" and 4" labels for the needs of all segments.

PV4 at a glance

Durable construction and rubber over molding to survive 6 ft (1.8 m) drops, IP54 rating for water and dust protection
Best in class large 2.6” roll with total length of 718 ft (219 m) for lower running cost
A balance of price and features with budget friendly plans
5ips print speed
High capacity 7.2v 6700mAh for long battery life
Flexible interface options from USB v2 HS, serial, Bluetooth-LE v5.0, WLAN (802.11 a/b/g/n) with 5 GHz & 2.4 GHz support, MFi, SoftAP, MPrint Server for direct printing from web browser
Eases deployment within existing infrastructure with leading mobile printing language emulation
Technical support and maintenance by experienced engineers for continuous peace of mind
  • 1Insider Intelligence “Global Ecommerce Update 2021”
  • 2Split case relabeling: When individual products are picked in different locations and put in new packaging for shipping
  • 3Cross docking: When items are moved directly from receivables to outgoing shipping without long-term storage
  • 4Park B.C. (2012) Order Picking: Issues, Systems and Models. In: Manzini R. (eds) Warehousing in the Global Supply Chain. Springer, London. https://doi.org/10.1007/978-1-4471-2274-6_1

About SATO

SATO (TOKYO:6287) is a global auto-ID solutions provider for leading manufacturing, logistics, retail, food & beverage and health care companies. With a bottom-up understanding of on-site use applications, SATO tags items with identifiers to improve supply chain flows of tomorrow by solving managerial and operational challenges of today. An industry pioneer with 80 years of expertise and a 5,400+ strong global workforce in 27 countries, SATO engineers solutions to streamline operations, boost accuracy, support sustainability initiatives, provide assurance and emotional connections, extending value all the way to the consumer. For the fiscal year ending March 31, 2020, it reported revenues of JPY 116,372 million (EUR 963 million*). More information about SATO can be found at www.sato-global.com.

*Based on average exchange rate of 1 Euro = 120.79 Japanese Yen


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